| Abstract: |
IBM’s Component Strategy IBM has never been recognised for the strength of its marketing, and has never achieved the integration of strategy, message and execution that its arch-rival, Microsoft, consistently does. Because of this, Microsoft has achieved a mindshare in component-based development which might lead you to believe that COM is the only game in town. Yet, over the past 18 months, IBM has been investing considerable effort in delivering a high level of capability in component-based development that is clearly going to be a benchmark for all other solutions. In this paper, we analyse the IBM strategy and plans, and consider the impact this will have on the market. IBM’s s |
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